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Attend in person OR virtually! Branding expert Arletta Gromek teaches the basics of branding for new entrepreneurs.

WTF is Branding? with Arletta Gromek

Establish a great branding foundation for your business or side-hustle: Catalyst Ranch invites you to attend WTF is Branding with Arletta Gromek, either in-person at our venue in Chicago’s West Loop, or virtually from your home!

Starting a new business and wondering WTF is all this branding nonsense? You need a logo… and typography, a color palette? But then what is positioning? I thought my Instagram was my brand strategy? I can just do this myself… but where do I even begin? How much more is there to do?

So many entrepreneurs go through this overwhelming thought process, with a seemingly endless stream of questions. Every time one question gets answered, three more pop up. Before you get lost in another google search spiral, come get clarity on the basics of branding, the best practices to start off your business correctly, and learn how to avoid the biggest mistake entrepreneurs make with their new projects.


  • Understanding of the basics of branding and its processes
  • Branding tools and processes to use for their upcoming project/ business ideas
  • The biggest mistakes entrepreneurs make when starting a new business

Click here to Register


Please be advised: In-person attendees are required to wear masks. If you are feeling unwell on the day of the event, you should not come to the venue and are welcome to join virtually.


About our guest

 WTF is Branding?—A Hybrid Workshop with Arletta Gromek image


Brand strategist and designer Arletta Gromek has been working on creative solutions her entire career. In 2013, she introduced tech startups into the American market in a collaboration between Google and the Polish American Chamber of Commerce, and has since been working with non profits and entrepreneurs to bring their visions to reality. From creative sustainability tech solutions, to enriching the LGBTQ community through photography, Arletta works with companies across the globe to translate their business intent into creative strategies. Learn more at www.arlettagromek.com.


 WTF is Branding?—A Hybrid Workshop with Arletta Gromek image

CATALYST RANCH, Chicago’s Creative Meeting and Event Solution

Catalyst Ranch is Chicago’s authority on creative meetings and events, both in-person and virtually. Since 2002, we’ve been activating creativity and innovation for clients worldwide, and we’re dedicated to making all your meeting goals a reality. We’re your trusted partner, taking the stress out of meeting planning and delivery.

A woman-owned business and pioneers of Chicago’s prolific West Loop neighborhood, our brick-and-mortar venue is located at 656 West Randolph Street. For a truly revitalizing experience, visit us in person and immerse yourself in our stimulating, unexpected environment! Until then, get a peek at www.catalystranch.com.

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