ELE hosts a three-part Book Writing Workshop Series at Catalyst Ranch, featuring ELE Authors’ experiences.


The Executive Learning Exchange (ELE) is a robust network of talent development and HR leaders providing members with opportunities for peer sharing and collaboration. Friends of Catalyst Ranch are invited to this programming, which is typically available only to ELE members!

Session 3: How to Market Your Book



For non-members of ELE, e-mail kira@catalystranch.com to register. Please specify if you are attending in-person or virtually.

All attendees will have access to a complimentary 4-minute highlight video from this live discussion with ELE Leader-members on ELE’s Insights.

From ELE:

Have you ever wanted to write a non-fiction book, yet did not know where to start? A book is the most condensed form of knowledge on the planet.

Your accumulated expertise and points of view are valuable. Whether you are a corporate leader or an individual contributor, many want to learn from your ideas and experience. Most authors and aspiring authors know writing a book is hard. Yet, it’s not that difficult because millions of people participate in this creative endeavor every year. There are two factors that make writing a non-fiction book accessible and possible:

🎯 Knowing your why
🎯 Being disciplined about your process

And a recent poll suggests the top two reasons people want to write a non-fiction book include:

Legacy, making a difference
Establish credibility

If your desire is to write a book, sign up for the 3-part series or start with the first workshop, “Getting Started.”

About the presenters and panelists:

Melissa Wilson has helped hundreds of authors write and publish their non-fiction (and fiction) books. The other members of the panel, Marti Konstant, Nick Allen, Teri Hart, and Tracey Wik have published books and articles and can share the real-world experience of what it takes to author and publish a book.

*Click here for info on the rest of the panelists*

This three-part workshop series will focus on the following areas:

  • Getting Started – February 2022
  • Making it Real – April 2022
  • How to Market Your Book – June 2022