AMA Chicago: Marketing Collaboration Lab 2026

The Chicago chapter for the American Marketing Association, who host their regular Connex networking series at Catalyst Ranch, return to launch a new event concept on March 4 for AMA members and non-members alike:

The Lab creates a collaborative space where expertise meets real-world challenges.

Get fresh insights and peer-to-peer learning at the second Marketing Collaboration Lab! The Lab is an immersive, ideas-driven experience that brings brand-side marketers and small marketing agencies together for structured, themed roundtable conversations.

Hosted at Catalyst Ranch, Chicago’s vibrant creative hub, the Lab offers a high-energy setting that inspires fresh thinking and authentic connections.

Whether you’re a marketer actively seeking a new agency partner or simply looking for fresh insights and peer-to-peer learning, you’ll engage in meaningful conversations that tackle real marketing challenges, without the pressure of pitches.

With multiple rotation sessions and plenty of informal mingling, the format blends expert facilitation with collaborative problem-solving to spark ideas, build relationships and elevate your marketing strategy.

Key Takeaways

1. Insights and tools for managing your current challenges: You’ll choose from multiple hot topics aligned to your pain points, rotating among the tables that pertain to you.
2. Practical strategies that you can implement immediately.
3. A stronger professional network: Engage with specialists and peers in a relaxed, creative atmosphere that sparks collaboration.

• Registration: Free and open to all — members and non-members.