Our friend, Jeff Marinucci, wowed us with his innovative, customized and online training program that works with clients to create a unique fitness schedule. We asked Jeff about his business, inerTrain, and his new reality show, Taking the Lunge.
Taking the Lunge is a reality-based program following 5 individuals as they fit fitness into their busy lives. Click here to watch the preview for the fourth episode “Think outside the gym” which airs TONIGHT, July 12th at 8:00pm CDT, on eGen.TV’s web-based television network .
What is your business & what makes it unique?
inerTRAIN is real, customized personal training, delivered online. The thing that makes inerTRAIN unique is that our clients work with their own selected personal trainer who puts together a unique fitness program completely based on the clients’ goals, circumstances, timeframe, and location – even if these factors change workout by workout! Whether our clients have 10 minutes at an airport gate, an hour in a gym, 30 minutes at home, or 20 minutes in a hotel room, their trainers will create the most efficient workouts for the amount of time and equipment available based on the goals and personal profiles of the individual clients, and provide the motivation and accountability that many require to get their workouts done!
What sparked the idea for your business?
My experience working in the corporate world for 10 years and always being on the road made it difficult to keep up with a fitness routine. Each time I had a new assignment in a different location, or went on a 1- or 2-week business trip, my health suffered because I did not have consistency in my fitness program. I wanted to have my personal trainer motivating me and guiding me through the best possible workouts for my goals, no matter where I was, and even if I only had a short time to get in my workout. With the advancements in mobile technology, we have found a way to capture the personal training experience and deliver it efficiently, conveniently, and cost-effectively through the power of the Internet.
What fuels your creativity? How do you keep the ideas coming?
I love talking to people. Striking up a conversation with a friend, business associate, or stranger will often spark an idea that could turn into the next exciting phase of the business. The more I talk to people, the more ideas get thrown around, and some of them are bound to be great ideas. This may seem contradictory to the first statement, but it is also important for me to find a little bit of quiet time in the day to let the ideas mature – whether it is a walk outside, a yoga class, a meditation, or even a long shower where I know I will not be disturbed.
One of the challenges we have in this fast-paced, on-the-go society in which we live is getting people to understand that they can fit fitness into their lives and make a positive impact on their health no matter how busy they are, how much travel they do, or whatever other personal circumstances (aka excuses) they face. To prove this point, we have created a reality show called Taking the Lunge that follows 5 super busy people, with 5 sets of goals, 5 sets of circumstances, and 5 different lifestyles, and we are showing that a healthy lifestyle is not out of reach for anyone. Our cast is all working with their virtual personal trainers on the areas that are most important to them and we are showcasing this part of their fitness journeys to inspire and motivate our viewers as well. (The show airs LIVE on Thursdays at 8pm CDT online via www.takingthelunge.com, with links to replays of all previously-aired shows available at the same link.)
What recently piqued your curiosity and how did you satisfy it?
One of my life goals is to leave a positive mark on the world and hopefully inspire other people to do the same. As a result, I realized that I have to know what is going on in the world to know where I can make an impact, so over the past few years, I have become very interested in following current events in health and fitness, science, spirituality, space, politics, human interests, and world issues to better understand where we are as a society and culture and where we are heading in the future. As a result, I take time each day to learn something – whether it be the reading the news or a book, browsing certain websites, or even watching some inspiring videos. While I don’t think my curiosity will ever be satisfied because I love to constantly learn new things and challenge what I already think I know, the process itself is satisfying.